The chapter in Lingo that deals with the Sami languages spoken in the northernmost part of Continental Europe is about their numerous words for snow. No hoax here: the fact has been confirmed by specialised linguists, one of whom I quote in the book.
Now you could be forgiven for thinking (especially by me, who thought the same) that this is the sort of factoid that will never be of any use except in Northern Europe or at a party of obsessive linguists. Imagine my surprise, then, to learn that Sami snow terminology is helping climate change science.